Fergie's Tech Blog

It's Official -- Bubble 2.0 is Back: Toys 'R' Us to Relaunch Web Sites

Via Reuters.

Retailer Toys "R" Us Inc. said on Wednesday that it intends to relaunch its Toysrus.com and Babiesrus.com Web sites with new appearances in July.

The launch comes after Toys "R" Us said in March that its online arm prevailed in a lawsuit against Amazon.com Inc., severing a deal between the two and allowing Toysrus.com to run an independent retail Web site.

Toys "R" Us said the transition of Toysrus.com and Babiesrus.com to the new platform is expected to occur on July 1, and the relaunched sites will have a different look.

Currently, a visitor to Toysrus.com or Babiesrus.com is directed to a special tab on Amazon.com's Web site.

posted by Fergie @ 5/24/2006 12:45:00 PM