Fergie's Tech Blog

Microsoft’s Massive Purchase

Via Red Herring.

Microsoft confirmed Thursday it will acquire Massive, a startup that inserts advertising into online video games, in a continued bid to boost its online advertising presence.

As Internet companies like Google draw major revenue from the online ads business, Microsoft’s online ad move is a company-wide makeover. Earlier Thursday, Microsoft announced its adCenter, a hub for advertisers interested in reaching the company’s web visitors.

The New York-based startup will help Microsoft deliver ads across Microsoft’s online services, starting with Xbox Live and MSN Games. It could later be available on adCenter, MSN, MSN Messenger, and Windows Live.

posted by Fergie @ 5/04/2006 04:38:00 PM