Cable Turns to Bandwidth-on-Demand
Via Light Reading.
Seeking a new competitive edge against swiftly growing DSL providers, cable operators are starting to offer new bandwidth-on-demand services that let cable modem users sample faster data speeds whenever they wish.
In the past couple of weeks, two of North America's three largest MSOs -- Comcast and Cox Communications -- have brought out new "turbocharge" products that allow broadband subscribers to boost their data download speeds temporarily for no extra charge. With the faster speeds, cable modem customers can download multimedia games, music, video, and other bandwidth-hogging applications much more quickly than before.
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