Verizon Will Unveil TV Deal with PBS on Friday
A Reuters newswire article, via USA Today, reports that:
Verizon Communications will announce Friday an agreement to carry public television programming on its new subscription video service, the company said Thursday.More here.
Verizon, the No. 2 U.S. telephone company, "will carry the full range of public television programming, including next-generation multicast offerings," according to a company statement.
As broadcasters switch to digital, new technology enables them to use the airwaves for additional channels, known as multicasting.
Executives from Verizon, the Public Broadcasting Service (PBS) and the Association of Public Television Stations (APTS) are expected to attend the news conference Friday.
posted by Fergie @ 6/15/2006 07:17:00 PM
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