Always-On: YouTube Says it Will Keep Videos Short
John Boudreau writes in The Mercury News:
Not coming soon to YouTube: full-length movies or other time-consuming video.More here.
Instead, the off-the-charts-successful online video distributor is aiming for the quick-click generation that likes its entertainment in bites of two-and-a-half minutes or so, said Chad Hurley, chief executive and co-founder of the San Mateo start-up.
"We are not trying to stream full-length programming," said Hurley, who was part of a panel at the annual Always-On Network summit on Wednesday at Stanford University. "We have developed a new clip culture."
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