Fergie's Tech Blog

Americans Will Spend $2.8B Celebrating Independence Day

Few celebrations come cheap. And this year's Fourth of July festivities, complete with burgers, beer and a festive fireworks show, are no exception. In fact, the nation will shell out $2.8 billion on fireworks and cookouts alone this Independence Day.

Of course, it makes sense when you consider just how many people are celebrating the holiday. According to the National Retail Federation's 2006 Independence Day Consumer Intentions and Actions Survey (conducted by BIGresearch, a consumer research firm based in Worthington, Ohio), 87 percent of consumers will join in the Independence Day festivities this year, slightly down from the 88 percent who partook in 2005.

The holiday spending provides a nice revenue boost for the companies that fill Americans' bellies with beef, like Hebrew National hot dogs from ConAgra Foods, or satisfy our thirst, like Coca-Cola, PepsiCo and Anheuser-Busch.

posted by Fergie @ 7/03/2006 06:59:00 PM