Fergie's Tech Blog

Dell Turns to Damage Control

Paul Thomasch writes for Reuters:

Dell is in the middle of a brewing image crisis, launching its biggest-ever product recall, reporting a sharp drop in profit, and disclosing an accounting investigation all in one week.

The world's largest personal computer maker must act quickly to control the damage with investors and customers alike, or risk back-to-school sales and the upcoming holiday spending peak season, say analysts and brand experts.

posted by Fergie @ 8/18/2006 04:34:00 PM