ESPN Charging ISPs to Carry ESPN360
Eric Bangeman writes on ARS Technica:
As broadband becomes commonplace in most homes across America, television networks have boosted their online video offerings and made paid content available for free in many cases. ESPN is taking a different approach to ESPN360, its online video offering, charging Internet service providers for the right to carry the service.More here.
ESPN's attempt to get ISPs to foot the bill is commonplace in the cable and satellite TV world, where the likes of Comcast and DIRECTV pay a per-subscriber fee to ESPN for its programming. On the Internet, it's a different story. End-users are expected to foot the bill for such premium services, either via a subscription or pay-per-view model.
posted by Fergie @ 8/01/2006 11:55:00 AM
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