Google Strikes Advertising Deal with XM Satellite
A Reuters newswire article, via Yahoo! News, reports that:
Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine's advertisers automatically insert ads on XM's nonmusic radio channels.More here.
The deal would give Google advertisers a way to reach XM's subscriber base of more than 7 million people as they tune in to talk-based offerings such as Major League Baseball and an Oprah Winfrey channel.
posted by Fergie @ 8/02/2006 06:39:00 AM
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