Fergie's Tech Blog

New York Times Buys Film Database

Via Red Herring.

The New York Times Company acquired Baseline StudioSystems from Hollywood Media for $35 million in cash Monday, adding the company’s online film and TV database to diversify the newspaper publisher’s revenue base from digital offerings.

The deal also gives the publisher’s web site increased exposure in Hollywood. Many studios and television production companies subscribe to Baseline’s research and database. The service also licenses and syndicates its content to several consumer-oriented web sites.

The Times sees the deal as part of its plan to increase revenues from its digital operation as the newspaper ad business continues to show erosion in favor of online ads.

posted by Fergie @ 8/28/2006 10:05:00 AM