Fergie's Tech Blog

Cisco to Rebrand Itself

Marguerite Reardon writes on the C|Net Cisco Blog:

Technology giant Cisco Systems is planning a new rebranding campaign complete with a new logo and new advertisements targeted at consumers.

The company unveiled the new logo and brand to employees at a Las Vegas event earlier this summer. And executives are expected to show off the new look to investors and analysts in New York City this week before the new campaign kicks off later this fall.

The idea behind the new marketing push is to "make Cisco more relevant to everyday people", said Tony Bates, Cisco's senior vice president and general manager of its Service Provider Routing Technology Group, during a recent meeting in New York City.

posted by Fergie @ 9/06/2006 01:52:00 PM