Final Bell for Mobile ESPN
After spending $80 million to acquire only 30,000 subscribers, the Walt Disney Co. announced Thursday it is pulling the plug on Mobile ESPN, a high-profile sports-oriented mobile phone service.More here.
Disney, ESPN’s parent, ended its sports MVNO experiment and will offer its branded content through mobile carriers, according to a report in Thursday’s Wall Street Journal. That means it will no longer offer mobile phone service along with its sports updates and news.
Mobile ESPN’s content will instead be sold through Sprint or Verizon Wireless as a part of various bundles. Customers who purchased Mobile ESPN phones will receive a full refund of their purchase price upon settlement of their final Mobile ESPN bill, the company said.
posted by Fergie @ 9/28/2006 11:13:00 AM
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