California: Fry's Electronics Steps up Web Presence
Michelle Quinn writes in The Mercury News:
Better late than never might be the new motto of Fry's Electronics.More here.
The quirky electronics store chain based in San Jose has owned the name Frys.com since 1997 after it legally wrestled it away from Frenchy Fries, a Seattle company.
But only this month did Fry's officially rename its Web site Frys.com and begin using Frys.com as part of its national advertising campaign.
Why now? And is it too late for Frys.com to compete in the crowded, cutthroat online electronics and computer parts market?
posted by Fergie @ 10/20/2006 08:48:00 PM
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