Friday, October 20, 2006

California: Fry's Electronics Steps up Web Presence

Michelle Quinn writes in The Mercury News:

Better late than never might be the new motto of Fry's Electronics.

The quirky electronics store chain based in San Jose has owned the name since 1997 after it legally wrestled it away from Frenchy Fries, a Seattle company.

But only this month did Fry's officially rename its Web site and begin using as part of its national advertising campaign.

Why now? And is it too late for to compete in the crowded, cutthroat online electronics and computer parts market?

More here.


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