Microsoft Among Targets in Online Privacy Complaint
Anne Broache writes on C|Net News:
Technologies used by Microsoft and other online advertising outfits to analyze user behavior threaten privacy and must be curbed, a pair of advocacy groups said Wednesday.More here.
The Washington-based U.S. Public Interest Research Group and the Center for Digital Democracy have asked the Federal Trade Commission to review--and ideally restrict--what they describe as a growing online business model dependent on technologies that "aggressively track us wherever we go, creating data profiles to be used in ever-more sophisticated and personalized 'one-to-one' targeting schemes."
"Consumers entering this new online world are neither informed of nor prepared for these technologies and techniques--including data gathering and mining, audience targeting and tracking--that render users all but defenseless before the sophisticated assault of new-media marketing," the groups charged in a 50-page complaint filed with the FTC.
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