Fergie's Tech Blog

Bloggers Must Disclose Sponsored Posts

An AP newswire article by Anick Jesdanun, via MSNBC, reports that:

A company that helps advertisers connect with bloggers willing to write about their products for payment will now require disclosures amid criticism and a regulatory threat.

Before this week, advertisers were barred by PayPerPost Inc. from telling bloggers they can't disclose the sponsorship, but bloggers were able to decide on their own whether or not to do so. Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger's Web journal.

posted by Fergie @ 12/20/2006 05:27:00 PM