Traffic Count: Adware Intruders Can Say You Visited Them?
Peter Edmonston writes in The New York Times:
In late May, more than five million Web users vanished.More here.
The disappearing act came when Nielsen/NetRatings, a leading company in measuring Internet traffic, sharply cut its previously reported statistics for the financial Web site Entrepreneur.com to 2 million unique visitors in April, from 7.6 million.
Why the change? For millions of Web surfers, Entrepreneur.com visited them — and not the other way around, the measurement company said.
As computer users visited other sites, new browser windows popped up containing articles from Entrepreneur.com, according to Scott Ross, senior product manager for Nielsen/NetRatings.
posted by Fergie @ 12/11/2006 09:46:00 AM
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