Monday, December 04, 2006

The Vanishing Click-Fraud Case

Ben Elgin writes on Businessweek.com:

A detective novelist might call it 'The Mystery of the Vanishing Click-Fraud Case'.

It began on Mar. 10, 2004, when a computer programmer from Oak Park, Calif., named Michael Anthony Bradley arrived at Google's offices for a prearranged meeting with the company's engineers, according to a criminal indictment filed two years ago in the U.S. District Court in San Jose. Bradley, then 32, proceeded to demonstrate new software, dubbed "Google Clique," designed to generate false clicks on Google ads. Bradley claimed his program could force Google to pay millions of dollars on false clicks and threatened to release it to others unless Google paid him approximately $150,000, according to the indictment.

More here.

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