Fergie's Tech Blog

AT&T Prepares to Fail Again

An AP newswire article by Bruce Meyerson, via Yahoo! News, reports that:

AT&T Inc.'s push into cable TV is ramping back up after a pause prompted by glitches that the company says have been resolved with key network software upgrades.

Over the past two weeks, AT&T resumed direct mailings and distribution of promotional "door hangers" for the new U-verse television service, the first marketing activities since those efforts were suspended starting in October.

AT&T also plans to announce on Wednesday it is introducing U-verse in parts of Milwaukee and Racine, Wis., immediately, followed by the Dallas-Fort Worth market in early March and then Kansas City later that month. Those four launches, bringing the total to 15 markets, are the first since nine cities were added at the end of December.

U-verse, delivered over a high-speed Internet connection, is crucial to AT&T's strategy to fend off cable companies now selling telephone service. The San Antonio-based company aims to keep and win customers with next-generation features melding TV sets, cell phones and computers.

posted by Fergie @ 2/27/2007 11:39:00 PM