Wednesday, February 07, 2007

Mobile ESPN to Relaunch Through Verizon Wireless

An AP newswire article, via SiliconValley.com, reports that:

ESPN is relaunching its shuttered cell phone service through Verizon Wireless, this time delivering its flashy feed of sports scores, news and video highlights through a top industry player instead of competing for subscribers with its own full-blown wireless brand.

The multiyear agreement giving Verizon Wireless exclusive U.S. rights to offer the Mobile ESPN application on its V Cast phones was expected to be announced on Thursday, executives at both companies said on condition of anonymity because the deal had not yet been finalized.

More here.

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