Fergie's Tech Blog

Neiman Marcus Sues Registrars in $12M Domain Tasting Suit

Via OUT-LAW.com.

US retailer Neiman Marcus is suing two domain name registrars for more than $12 million over their registration of names containing variations of its brand. The two linked companies are accused of improperly registering more than 40 domain names.

The case takes Name.com and Spot Domains to task over the relatively new phenomenon of 'domain tasting'. This is the practice of registering domains for five days then cancelling those that do not attract enough traffic. Taking advantage of a five day cancellation period, that practice costs the registering party nothing.

Within that five day period, adverts are published on the pages, and any page that receives enough hits to earn more than the $6 per year domain name registration fee is kept and paid for.

posted by Fergie @ 3/29/2007 10:44:00 AM