Fergie's Tech Blog

Google Buys DoubleClick for $3.1 Billion

Louise Story and Miguel Helft write in The New York Times:

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.

posted by Fergie @ 4/13/2007 04:03:00 PM