Fergie's Tech Blog

Study: Data Breaches Break Consumer Trust

David Utter writes on SecurityProNews:

E-commerce sites that have not been diligent in protecting their consumer information from attacks may find their customer bases drop off as a result.

If you want to keep people visiting your site, you need to provide them with a secure environment and take steps to keep it that way. A study from Javelin Strategy showed that breached merchants will be hard-pressed to keep customers.

77 percent of Javelin's respondents said they intend to stop shopping at sites that have experienced data breaches. It is a tossup as to whether or not people will blame a site for a breach, with roughly half of consumers fixing responsibility to the site. Either way, getting them back will be a tough prospect.

posted by Fergie @ 4/11/2007 12:02:00 PM