Fergie's Tech Blog

By The Numbers: Fourth Of July

Lacey Rose writes on Forbes.com:

Flag waving must make people hungry. This year Americans will spend over $275 million on hamburgers and hot dogs as they celebrate their nation's Independence. Add in buns, beer and all manner of snacks, and Fourth of July celebrations will set Americans back $2.5 billion.

Sure, the Fourth falls on a Wednesday this year, but don't expect the midweek timing to put a damper on the celebration. According to the National Retail Federation's (NRF) 2007 Independence Day Consumer Intentions and Actions Survey (conducted by BIGresearch, a consumer research firm based in Worthington, Ohio), 88.5% of Americans will partake in the holiday festivities this year, up slightly from the 87% who joined in last year.

posted by Fergie @ 7/04/2007 02:14:00 PM