Friday, July 20, 2007

Fifty Cent Sues Advertizer Over Internet Ad


A Reuters newswire article, via TVNZ, reports that:

Rapper 50 Cent on Friday sued Internet advertising company Traffix Inc. for using his image without permission in the graphic Shoot the Rapper ad, which he says promotes violence and threatens his safety.

The lawsuit, filed in New York State Court seeks a minimum of $1 million in damages.

The Internet ad features a cartoon representation of 50 Cent and the message "shoot the Rapper and you will WIN $5,000 or 5 RINGTONES GUARANTEED," the lawsuit says.

The ad invites the user to use his or her computer mouse to aim and fire at the rapper, a well-known victim of gun violence. If the user fires successfully, the screen becomes bathed in red and the user is redirected to the Traffix website, the lawsuit says.

More here.

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