Microsoft Patents The Mother of All Adware Systems
John McBride writes on ARS Technica:
It's such a tremendously bad idea that it's almost bound to succeed. Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.More here.
The application, filed in 2006, describes a multi-faceted, robust ad-delivering system that lives on a "user computer, whether it's part of the OS, an application or integrated within applications."
posted by Fergie @ 7/17/2007 12:01:00 PM
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