Fergie's Tech Blog

Terrorists Better At Targeting Online Audience

Mike Sachoff writes on WebProNews.com:

"One of the most alarming trends we found on the Internet recently is what we call 'narrowcasting'," said Gabriel Weimann, professor of communications at the University of Haifa in Israel which monitors 5,800 militant Web sites.

Weimann said terrorist's goal is not to reach the largest Internet audience but to slice the audience into segments and target each with specific tactics. "Terrorists are using the Internet to focus on children, very young children, to attract young people to the ideology and later to the way of terrorism."

"When they target children, they do everything any commercial advertiser would do. They use comic books, storytelling, graphics, movies, competitions, prize-winning and so on," Weimann added.

posted by Fergie @ 11/19/2007 09:55:00 PM