FTC Clears Google-DoubleClick Deal
An AP newswire article, via The New York Times, reports that:
U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.More here.
The transaction still faces substantial antitrust scrutiny from European regulators and cannot be completed without their approval. The European Commission has set a deadline of April 2 to finish its review.
The Federal Trade Commission appeared to accept many of Google's arguments that its online ad sales business doesn't compete with DoubleClick's ad-serving tools, saying its analysis ''showed that the companies are not direct competitors in any relevant antitrust market.''
posted by Fergie @ 12/20/2007 08:52:00 AM
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