Fergie's Tech Blog

Mark of The Beast Alert: RFID Chips in Your Magazines

Thomas Wailgum writes on CIO.com:

One of the most vexing problems for magazine publishers is trying to figure out just how many people read printed copies of magazines, rather than letting them languish in stacks of unread mail. Other questions have been raging since the dawn of the printing press, such as: How long and often do readers spend reading the pages? Do readers skip around among the articles? Do they read from front to back or from back to front? And does anybody look at the advertisements?

Historically, these have been mostly unanswerable questions, left to estimates and guesswork. But a marketing research company, Mediamark Research & Intelligence (MRI), announced in early December that it is testing radio frequency identification (RFID) technology to measure magazine readership in public waiting rooms. The project is a joint effort between MRI, DJG Marketing and Waiting Room Subscription Services (WRSS) and will launch in early 2008.

posted by Fergie @ 12/12/2007 11:30:00 AM