Fergie's Tech Blog

Google Artificially Promotes Recent Web Pages

As you can see from recent events, malware authors and other criminals have already found out that they can exploit this "feature".

As Ionut Alex Chitu writes on the Google Operating System Blog:

Google paid a big price when it started to index pages faster and show them in the search results minutes after they're published. The problem is that you can't rank a page that has just been created because it has no backlinks so Google artificially inflates the rankings of the recently-created pages based on historical data and the few backlinks that are detected.

In some cases, if Google sees a lot of searches for a query that wasn't popular before, it assumes something has happened recently and shows more recent results.

More here.

As the first comment on this Google Operation System Blog post says, it just "...goes to show the biggest threat to Google Inc in 2008 remains, well, Google Inc."

- ferg

posted by Fergie @ 1/01/2008 02:34:00 PM