Experian Sues LifeLock, Alleges Fraud
Bob Sullivan writes on the MSNBC "The Red Tape Chronicles" Blog:
Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO Todd Davis reveals his Social Security number and then brags about the effectiveness of the company’s protections.More here.
In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock's advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers.
LifeLock CEO Davis, in an interview with msnbc.com on Wednesday, called the lawsuit is baseless and said that Experian is simply upset that his firm is challenging its business model.
"This lawsuit is not about helping consumers," he said. "They just want to make more money selling their data."
posted by Fergie @ 2/20/2008 01:57:00 PM
1 Comments:
It is about time somebody challenged LifeLock, let's face it their CEO became an ID Theft Victim June 2007 and they kept pitching their fraud alerts. I am surprise his has not been and victim of Synthetic ID theft many times over throwing his SS# out there trying to get people to belive in his sales pitch, what a load of bull. They spen money, people belive, because they don't know what LifeLock is all about.
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