LifeLock Consumer Fraud Lawsuit
Sue Poremba writes on SC Magazine US:
An Arizona man filed a proposed class-action lawsuit against LifeLock, a Tempe-based company that claims to protect customers against identity theft.More here.
The lawsuit alleges that the company has defrauded customers by offering services it can't legally perform, as well as by claiming a $1 million guarantee that, after reading the fine print, is limiting to the point of being useless.
LifeLock has gained notoriety with commercials that show CEO Tom Davis's Social Security number on the side of a truck, while Davis tells the audience that he is confident his company's services will protect him – and potential customers – from having their identity stolen.
The advertising is misleading and false, according Rob Carey, partner in the law firm Hagens Berman Sobol Shapiro.
posted by Fergie @ 3/28/2008 06:38:00 PM
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