FTC Tightens Up CAN-SPAM Rules
Kenneth Corbin writes on internetnews.com:
The Federal Trade Commission has updated its regulations under the CAN-SPAM Act of 2003, making it easier to identify the sender of messages containing brand placements from multiple companies.More here.
The rules, which the FTC passed unanimously and announced yesterday, come after three years of considering public comments on its provisions under CAN-SPAM -- officially known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.
The tweaks are aimed at giving consumers a clearer sense of who is sending unwanted marketing messages.
posted by Fergie @ 5/13/2008 04:39:00 PM
1 Comments:
The shame of this law: most servers sending SPAM are not located in the United States. Laws like this may make the public feel better, but the reality is that nothing casts a stronger vote than simply deleting the email.
Isn't that really what the CAN SPAM act is all about? People being too lazy to press DELETE or too dumb to operate their junk email filters? Gimme a break. There are far more important things to worry about right now: like the global draught or the disappearance of the honey bees...just to name two right off the top of my head.
It blows my mind that people are this dumb.
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