Fergie's Tech Blog

.06% Opt Out: NebuAd Hides Link in 5,000-Word Privacy Policy

Nate Anderson writes on ARS Technica:

The ISPs that use NebuAd's boxes routinely argue that they provide robust notification to customers before deploying the gear, and that any customer not thrilled about having her browsing data routed through a third-party ad-serving box can opt out with just a single click.

But what happens when you're "robust notice" takes the form of two paragraphs buried inside a 5,000-word privacy policy and you don't even e-mail your users to point out the change? Well, now we know: only 15 of 26,000 people opt out.

posted by Fergie @ 7/24/2008 12:03:00 PM