Thursday, August 07, 2008

Favre Jets Jersey Blitz Crashes Team's Web Store

Paul McDougall writes on InformationWeek:

The New York Jets' online store was offline for parts of Thursday as fans rushed to be among the first to purchase a jersey bearing quarterback Brett Favre's famously difficult-to-pronounce last name and No. 4 player number.

Demand for the jerseys was such that was either offline completely, or had slowed to a crawl, for much of the day.

The site, when available, showed the Favre jerseys for sale at $80, but it warned customers "to allow extra time, regardless of shipping method," to receive their order.

Jets fans desperate to own an emerald-and-white team sweater bearing the Mississippi native's credentials had other, more expensive, Internet options. Favre Jets jerseys were selling on eBay Thursday for as much as $300.

The Jets aren't the first organization to be caught napping by a sudden spike in Web traffic and likely won't be the last.

More here.


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