Monday, September 01, 2008

Fringe: Beer Maker Wins Fight to Market 'Legal Weed'

Eric Bailey writes in The Los Angeles Times:

The brewer who dared market "Legal Weed" has won.

Vaune Dillmann took on federal regulators this year when they ordered his Mt. Shasta Brewing Co. in the Northern California town of Weed to stop topping beer bottles with caps bearing the play on words, "Try Legal Weed."

Regulators cited federal law prohibiting drug references on alcoholic beverages.

A plain-talking 61-year-old former cop, Dillmann refused to back down, and his high-spirited appeal drew widespread media attention as well as support from beer lovers and civil libertarians far and wide.

Now, facing a storm of bad publicity and the prospect of a drawn-out court battle, authorities at the federal Alcohol and Tobacco Tax and Trade Bureau have quietly reversed course. The agency finalized approval of Dillmann's controversial cap Thursday.

More here.


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