Tuesday, September 16, 2008

UK Government Responds on Phorm

Via The BBC.

In response to EU questions about its legality, it said that it was happy Phorm conformed to EU data laws.

But any future deployments of the system must be done with consent and make it easy for people to opt out.

The European Union had demanded clarification about the system which tracks web habits in order to provide better targeted ads.

The controversy over the Phorm ad-serving system blew up following revelations that the system had been trialled by telecoms firm BT without the consent of users.

Clarifying how the system will be used in response to the EU request, the UK government said future trials must be done with consent from those being targeted.

More here.


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