Friday, October 10, 2008

Google in Curious Alliance With Click-Fraud Detection Firm

Juan Carlos Perez writes on

In a development that would have seemed impossible two years ago, Google is cooperating publicly with Click Forensics, a click-fraud detection company with which it has had a rocky relationship.

Click Forensics said Thursday that Google has agreed to accept the electronically generated click-quality reports generated by the Click Forensics FACTr service. That means the process of documenting click-fraud instances and submitting reports to Google will be significantly automated and simplified for advertisers that use the FACTr service.

Google and Click Forensics make for strange bedfellows. The companies have sparred over the issue of click fraud, and the rhetoric has often approached ugly territory.

More here.


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