Chesty ads built buzz, but also animosity
Michael McCarthy writes for USAToday that:
Sex sells in advertising. But if the experience of GoDaddy.com is any indication, sex combined with controversy sells even better..
Before Fox's telecast of this year's Super Bowl, the privately held seller of Internet domain names was an unknown. That changed after GoDaddy aired a TV spot in the first quarter showing a buxom young woman spilling out of her top in front of 140 million U.S. viewers
posted by Fergie @ 5/02/2005 09:30:00 AM
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