Fergie's Tech Blog

Marketers Shift Ad Spending To Online

Antone Gonsalves writes on TechWeb that:

Nearly half of U.S. marketers plan to spend less this year on newspapers, magazines, direct mail and other traditional advertising channels, so they can spend more online, a study released Tuesday showed.

The cause for the shift is the change in consumer behavior, according to Forrester Research Inc., which published the study, "U.S. Online Marketing Forecast: 2005 to 2010." An increasing number of consumers are using the Web to get news, sports and entertainment reports and to buy products and services.

posted by Fergie @ 5/03/2005 03:24:00 PM