Perplexed consumers dial up tech 'geeks'
Michelle Kessler writes in USA Today:
Best Buy last week said it hired 1,500 more employees for its "Geek Squad," a team of for-hire tech-support staffers. The retail giant now has about 8,000 staffers taking phone calls, fixing electronics brought to stores, and traveling to homes and offices to solve problems. Best Buy hopes to have 12,000 next year.
Rivals are growing, too:
Independent tech-support firm Geeks on Call in the past 12 months more than doubled its franchises, to 332. Revenue also doubled.
Retailer CompUSA has overhauled its 12,000-member tech-support team in the past nine months. The team is now more efficient and offers more next-day appointments, and its pricing is more clear, CompUSA says.
The reason for the new focus: Consumers are relying more on tech even as it gets more complicated, says CompUSA Vice President George Coll.
posted by Fergie @ 6/21/2005 01:03:00 PM
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