Who Wants Net-oriety?
Brad Stone writes about notoriety on the Internet in his "Plain Text" column in Newsweek, and reminds us of net-characters of days past (Remember the Turk with the web site that greeted visitors with the phrase "I kiss you!!!"?)....
But notoriety on the Net is being pursued with increasing vigor these days. Companies cultivate it. Bloggers pursue it. Search engines and measurement sites like Technorati and Blogdex aim to quantify it. Since fame equals attention, and attention draws visitors—which can be converted into dollars through online advertising—fame on the Internet can directly generate money. It may or may not translate into romantic success at a hotel bar, but being famous on the Internet is beginning to grant plenty of other benefits.
Only a few years ago, fame on the Internet was more closely associated with infamy than achievement. Internet celebrities rocketed across the firmament like shooting stars, propelled by their very public embarrassments.
posted by Fergie @ 6/15/2005 11:02:00 AM
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