Yahoo! Tests Behavior-Based Content Ads
Brian Morrissey writes in AdWeek:
Yahoo has begun testing a program to show text listings on Web pages based on user behavior.
In a pilot program with Revenue Science, a Bellevue, Wash., behavioral-targeting company, Yahoo's cost-per-click text ads are shown on Web pages using data collected by Revenue Science.
The program, which can be seen on www.dogster.com and www.catster.com, could represent a rival to Google's far-flung AdSense network, which displays ads on thousands of sites based on the content on the Web page. Revenue Science, in contrast, targets ads to consumer behavior.
posted by Fergie @ 6/23/2005 04:03:00 PM
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