Cingular Campaign Uses Consumer Content
Brian Morrissey writes in AdWeek:
Cingular Wireless plans to launch a campaign next week that encourages consumers to create their own takes on its brand.
The "Take a Shot" campaign uses Web and print ads to encourage customers to use their camera phones to submit photos via multimedia messaging of Cingular's "five bars" theme in real life. Cingular will award a weekly $500 prize for the best submission and a $50,000 grand prize. Photographer Robert Clark will pick five finalists for the top prize, which will be voted on by text messaging from consumers.
posted by Fergie @ 7/04/2005 03:22:00 PM
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