Fergie's Tech Blog

Disney to offer phone service using Sprint network

Via Reuters.

Theme park and media company Walt Disney Co. on Wednesday said it would use Sprint's network to offer a mobile phone service geared toward families.

Disney expects the venture to be in investment mode for the next several years, but hopes it will bring solid financial returns in the long run, Steve Wadsworth, president of the company's Internet group, said in a statement.

The company is turning to wireless at a time when U.S. operators are taking aim at very specific market segments, such as the very young, the very old and other special-interest groups, as more than 60 percent of the nation's population already has phones.

posted by Fergie @ 7/06/2005 06:46:00 AM