1&1 Offfers Private Registration With $5.99 Domains
The U.S. unit of 1&1 Internet has beefed up its domain registration packages in a bid to compete head-to-head with Go Daddy and Yahoo for U.S. business customers, the company said today. 1&1's new plan is stilll priced at $5.99 for a one-year .com registration, but will now include private domain registration, a feature that is a paid add-on at other providers. The enhanced plans also include a 1 gigabyte e-mail account and a web starter page at no additional cost.
The moves by 1&1 will intensify the pitched battle to attract U.S. small business customers launching web sites. 1&1, which is based in Germany and hosts more than 5 million hostnames, says the new bundle will become its standard domain package, and is not a limited-time promotion. The move further blurs any remaining distinctions between hosting providers and domain registrars, as providers in both sectors diversify and use discounts and freebies to acquire customers. Private registrations could be the next battleground in the discount war.