Tuesday, August 16, 2005

Dell's Customer Satisfaction Drops, Survey Shows

Deborah Rothberg writes in eWeek:

Released today, the latest University of Michigan ACSI (American Customer Satisfaction Index) found that while overall customer satisfaction ratings within the PC industry are unchanged from a year ago, Dell suffered a sharp drop in customer satisfaction, and top-ranked Apple maintained its position.

Dell Inc., of Round Rock, Texas, which a few years ago had been ranked tops in the survey garnering a score of 80 points in 2000, slipped this year, from 79 percent to 74 percent.

The survey showed customer service from the company, and not its products, as respondents' primary area of complaint.

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