Microsoft becomes Wembley Stadium sponsor
John Leyden writes in The Register:
Microsoft has announced a deal to becomes Wembley Stadium’s first founding partner. The deal - reportedly worth £5m over five years - comes with an agreement by Wembley National Stadium Ltd to take on the software giant as a technology partner.
Hardware vendors such as HP and Sun have been heavily involved in sponsoring motor racing and other sports. IT vendors regularly become shirt vendors of UK premiership teams. By contrast Microsoft has seldom got involved in sport up till now apart from a sponsorship of the British Olympic Association. "The deal is fairly unusual," a Microsoft spokesman told El Reg. "But as well as serving as a premier sports stadium Wembley will also act as a music venue and serve as a national icon. It will be a real landmark."
posted by Fergie @ 10/20/2005 08:17:00 AM
0 Comments:
Post a Comment
<< Home