Tuesday, November 15, 2005

Ben Edelman: What Claria Doesn't Disclose (Any More)

Alright! Ben is at it again. He writes in his blog:

Now that Claria no longer comes bundled with powerhouse distributors Kazaa and Grokster, and now that Claria has even terminated its fake-user-interface banner ads, one might reasonably wonder: How does Claria get onto users' PCs? Last month I showed an example of Claria soliciting installations via banner ads served through other vendors' spyware (which in turn had become installed without consent).

But even Claria's ordinary installations still fail to tell users what users reasonably need to know in order to make an informed choice. In particular, Claria's current installations omit prominent mention of the word "pop-up" -- the key word users need to read in order to understand what Claria is offering, and to decide whether to agree.

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