Cingular will be sold under AT&T brand name
Leslie Cauley writes in USA Today:
SBC, which closed its merger with AT&T on Friday, plans to sell Cingular Wireless under the fabled AT&T name, Ed Whitacre, the chairman and CEO of the combined company, has confirmed to USA TODAY.
Cingular, the USA's No. 1 wireless company, is 60% owned by the new AT&T; BellSouth controls 40%.
SBC recently said it would adopt AT&T's name, putting to rest questions about what would happen to the famous name. But speculation had also swirled about what would happen to the Cingular brand name once the AT&T deal closed.
posted by Fergie @ 11/20/2005 05:43:00 PM
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