Agreement Expected by Cable Firms in Germany
Via The International Herald Tribune.
Unity Media, the cable operator that won the pay-TV rights to show German league soccer matches, expects to reach an agreement with the country's dominant cable operator, Kabel Deutschland, to reach more viewers, an executive involved in the talks said Thursday.
On Wednesday, DFL, the German soccer league, sold the rights to air live league soccer on pay TV for the next three seasons to Arena. Shares of the current holder, Premiere, plunged more than 40 percent.
Kabel Deutschland is expanding by offering services such as pay-television and fast Internet access after it failed to get regulatory approval to buy three regional competitors last year. Unity Media was created in August by the merger of Ish and Iesy Repository, two of the cable companies that Kabel Deutschland was not allowed to purchase.
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